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Chengdu MSO Deploys Entropic Communications' c.LINK(R) Access Technology to Deliver Robust Video and Broadband Services

BEIJING, March 20, 2012 (GLOBE NEWSWIRE) -- CHINA CONTENT BROADCASTING NETWORK EXPO -- Entropic Communications, a leading provider of silicon and software solutions to enable connected home entertainment, announced today that the Company's c.LINK® Broadband Access silicon has been deployed by Chengdu MSO for delivering robust broadband service to subscribers over the Chengdu MSO network. The deployment is made possible through: GD.LINK, an Ethernet-over-Coax (EoC) platform produced by Guangda, a highly-recognized access equipment provider, to deliver video and broadband services which co-exist on a single coax infrastructure for multi-dwelling units (MDUs) throughout the Chengdu, Sichaun region of China.

A file accompanying this release is available at http://media.globenewswire.com/cache/9308/file/12984.pdf

Chengdu MSO and Guangda selected Entropic's c.LINK Broadband Access technology for its ability to enable cost effective bi-directional services on the existing coax, strong quality of service (QoS) for triple play services, scalable bandwidth management for each client in the network, support for multiple channels on the single coax to address increasing bandwidth demand, and low latency for supporting Internet Protocol (IP) video. Through this technology, Chengdu MSO is now able to offer robust and reliable broadband access and IP video on demand (VOD) programs to its existing TV subscribers as part of a bundled package that will allow for increased revenues per household, while keeping deployment costs low.

Entropic's c.LINK Broadband Access technology, based on its widely deployed MoCA® (Multimedia over Coax) 1.1 silicon has been enabling robust and reliable broadband services in the China EoC market for the last three years. An ideal technology to address the China EoC market, Entropic's c.LINK is a High radio frequency (RF) implementation, making it a solid solution for cable operators who plan to upgrade their networks for bi-directional communication as it can coexist with other services on the same coaxial cable. The c.LINK Broadband Access technology is a cost-competitive solution for operators as it can support increasing bandwidth demands with more channels and provides support for all IP-based applications, such as IPTV, voice over IP (VoIP) and web traffic, among others, while supporting superior latency and QoS performance attributes.

"We adopted an EoC technology deployment with Entropic and Guangda as they offered a mature, stable solution based on the field-proven MoCA standard," said Mr. Qin XueChao, vice general manager, Sichuan Cable Television Network Co Ltd, Chengdu Branch. "Since beginning deployment activities in 2009, we have built a high performance, low latency, bandwidth-rich access network for the delivery of next-generation, high-resolution IP video and multimedia content."

"Working with Entropic, we were able to deliver a High RF implementation, offering greater service robustness and guaranteed throughput compared to other access technologies," said Mr. Kang YongHuai, chairman and CEO, Guangda. "Further, the High RF feature enables co-existence with legacy DOCSIS-based or video services residing on the coax – which enables service providers, like Chengdu MSO greater service capabilities." 

"Our c.LINK Broadband Access solution in combination with Guangda's GD.LINK product has delivered a major service breakthrough for Chengdu MSO, allowing for broadband service to be delivered to MDU's where there is only a cable broadband infrastructure," said Tom Luan, vice president and general manager, China and Hong Kong operations, Entropic Communications. "We are committed to enabling further enhancements for the local China connected home market and recognize working with partners such as Guangda to extend our c.LINK platform opens up new opportunities across the entertainment value-chain."

Entropic's c.LINK Broadband Access solution is scalable with a single network controller supporting up to 63 clients, with rate control available on a per client basis. By operating above the regular CATV signals and providing frequency agility between 800 MHz and 1500 MHz, additional network controllers can be added to support even more clients to the network. In addition, delivering operator-class robustness and unmatched bandwidth over the longest reach, Entropic's Broadband Access solution represents the industry performance benchmark.

About Chengdu MSO

Sichuan Cable television network Co Ltd Chengdu branch (Chengdu MSO) is specialized agency responsible for radio and television network construction, operation, and management in Chengdu region, mainly engaged in radio and television transmission business and operating radio and television business expansion and value-added services. The company has established a perfect cable TV subscriber access network in Chengdu region, covering about 4M users. At present, the company providing cable television, digital television, TV and broadband digital network services and many other business.

About Chengdu Guangda

Chengdu Guangda Electronic & Telecommunication Technology Development Co., Ltd. is founded in 1994. The company always takes "market oriented", "customer centered" and "flexibility and adaptability is the cornerstone of company development" as the management philosophy. After more than ten years of accumulation and development, the company now possesses multiple technological achievements by our own innovations in the fields of coaxial cable broadband accessing, HFC optical transmission, DTV front-end and so on, forming a special core competitiveness and brand advantage.

The company comply with the market theory of "think extra mile for customer, do more for customer ". They have set up more than twenty offices and affiliates across China, and established long-term stable cooperation relationships with the broadcast and TV operators in more than one hundred cities. The products are exported to USA, Russia, Thailand, Laos and other countries, the export foreign exchange earn is increasing constantly.

Chengdu Guangda is one of the successful example enterprises in broadcasting and TV field who realized the "go global" strategy firstly. They have invested several million dollars to set up six cable television network companies in Laos between the year of 2003 to 2008, and have achieved great success by the management mode of network investment and information operation, they were honored the title of "Top-5 Enterprise of 2007 Sichuan Overseas Investment".

About Entropic Communications

Entropic Communications, Inc. (Nasdaq:ENTR) is a leading fabless semiconductor company that is engineering the future of connected home networking and entertainment by providing next-generation silicon and software technologies to the world's leading cable, telco and satellite service providers, OEMs and consumer electronics manufacturers. As a co-founder of MoCA (Multimedia over Coax Alliance), Entropic pioneered and continues to evolve the way high-definition television-quality video and other multimedia and digital content such as movies, music, games and photos are brought into and delivered throughout the home. For more information, visit Entropic at www.entropic.com.

The Entropic Communications logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4255

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding the anticipated benefits of the proposed acquisition and anticipated timing of bankruptcy related events impacting the sale process. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause Entropic's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to, the effects of competition from alternative technologies; Entropic's dependence on a limited number of service providers and customers in China; the risk that the market for broadband access and EoC solutions in China may not develop as anticipated; risks associated with international operations and sales; the effect of intellectual property rights claims; and other factors discussed in the "Risk Factors" section of Entropic's Annual Report on Form 10-K for the year ended December 31, 2011. All forward-looking statements are qualified in their entirety by this cautionary statement. Entropic is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

CONTACT: Investor Contact:
         Debra Hart
         Director, Investor Relations
         +1 858.768.3852
         debra.hart@entropic.com

         Media Contact:
         Robbin Lynn
         Marketing Communications Manager
         +1 858.768.3673
         robbin.lynn@entropic.com

         Chris Fallon
         Finn Partners for Entropic Communications
         +1.917.974.1667
         chris@finnpartners.com

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Entropic Communications