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Entropic Communications, Sichuan Jiuzhou Electronic Technology Co., Ltd. Advance Broadband IPTV Services Throughout China With Integrated Access Platform

BEIJING (CHINA CONTENT BROADCASTING NETWORK EXPO), March 21, 2012Entropic Communications, Inc. (Nasdaq: ENTR), a leading provider of silicon and software solutions to enable connected home entertainment, today announced Sichuan Jiuzhou Electronic Technology Co., Ltd. (Jiuzhou) will integrate Entropic’s c.LINK® Broadband Access silicon into its Passive Optical Network (PON) systems and Set-top Box (STB) for the China Ethernet-over-Coax (EoC) market.

This strategic partnership and technology integration enables Jiuzhou to offer a high bandwidth and cost-effective broadband product over a single coaxial wire to the greater China market. An end-to-end solution incorporating both PON and EoC technologies, Jiuzhou will enable China MSOs to offer both TV and broadband service, as well as introduce new IP video services – on the existing coaxial cable – to service multiple-dwelling units (MDU). The Jiuzhou STB products with integrated c.LINK Access customer premise equipment (CPE) are a high Radio Frequency (RF) implementation based on Entropic’s leading MoCA® (Multimedia over Coax) technology, Jiuzhou’s EoC solution is mature, stable, and can provide a high performance, low latency, bandwidth-rich backbone for the delivery of high-resolution IP video.

“As China MSOs roll out new IP-based services, they require a scalable and superior performing network to ensure the highest quality of service,” said Wang Qiang, vice general manager, Jiuzhou. “We partnered with Entropic because their c.LINK silicon product is highly regarded in the market as a mature high RF implementation and offers service robustness with greater throughput when compared to other access technologies. Also as a single EoC solution, it provides more than 270 Mbps of raw data bandwidth yielding over 175 Mbps of application throughput, which is necessary to deliver the quality of service China MSOs and their subscribers demand.”

Entropic's c.LINK Broadband Access solution leverages MoCA silicon, and is comprised of the EN3511 Network Controller (NC) and the EN3530 CPE silicon. The system is scalable with a single NC supporting up to 63 clients, with rate control available on a per client basis. By operating above the regular CATV signals and providing frequency agility between 800 MHz and 1500 MHz, additional NCs can be added to support even more clients on the network.

“Our c.LINK Broadband Access technology, incorporated into Jiuzhou’s PON product, allows for broadband service to be delivered to China MDUs using existing coaxial cabling in the buildings,” said Tom Luan, vice president and general manager, China operations, Entropic. “The IPTV and broadband opportunity in China is both highly desirable to consumers and profitable to MSOs. Our joint offering will help China’s MSOs build their subscriber base while expanding revenue opportunities in a competitive market.”

About the c.LINK Broadband Access Solution
The c.LINK Broadband Access solution is a high RF EoC application, making it a solid solution for cable operators who plan to upgrade their networks for bi-directional communication as it can co-exist with other services on the same coaxial cable, demonstrates lower susceptibility to noise and interference, and is scalable to add more channels to accommodate the broadband demands of MSOs as consumer consumption of bandwidth continues to grow. The solution will interoperate with earlier generation c.LINK technologies, and support all IP-based applications, such as IPTV, voice over IP (VoIP) and web traffic, among others, while supporting superior latency and Quality of Service (QoS) performance attributes.

Jiuzhou’s products featuring Entropic's technology will be exhibited at CCBN, and will be available to Chinese MSOs beginning in the 2H 2012.

About Sichuan Jiuzhou Electronic Technology Co., Ltd
Sichuan Jiuzhou Electronic Technology Co., Ltdis set up and owned by Sichuan Jiuzhou Electric Group Co., Ltd. They specialize in R&D and manufacture of CATV equipments.

JIUZHOU has been in CATV industry since 1958. With 50 years development, they have expanded from analogue equipments into DVB digital TV headend equipments and fiber optic transmission equipments. All production processes are controlled and supervised according to ISO9001 standards.

In order to keep up with the latest development, JIUZHOU set up R&D centers in Mianyang, Beijing, Shanghai and Shenzhen. Besides its own R&D centers, JIUZHOU keeps close cooperation with leading science institutes in China and abroad. JIUZHOU products are being exported to Europe, South America, South Asia, Middle East, etc.

About Entropic Communications
Entropic Communications, Inc. (NASDAQ:ENTR) is a leading fabless semiconductor company that is engineering the future of connected home networking and entertainment by providing next-generation silicon and software technologies to the world's leading cable, telco and satellite service providers, OEMs and consumer electronics manufacturers. As a co-founder of MoCA (Multimedia over Coax Alliance), Entropic pioneered and continues to evolve the way high-definition television-quality video and other multimedia and digital content such as movies, music, games and photos are brought into and delivered throughout the home. For more information, visit Entropic at

Forward-Looking Statements
Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding the anticipated benefits of the proposed acquisition and anticipated timing of bankruptcy related events impacting the sale process. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause Entropic's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to, the effects of competition from alternative technologies; Entropic's dependence on a limited number of service providers and customers in China; the risk that the market for broadband access and EoC solutions in China may not develop as anticipated; risks associated with international operations and sales; the effect of intellectual property rights claims; and other factors discussed in the "Risk Factors" section of Entropic's Annual Report on Form 10-K for the year ended December 31, 2011. All forward-looking statements are qualified in their entirety by this cautionary statement. Entropic is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.
Investor Contact:
Debra Hart
Director, Investor Relations
+1 858.768.3852

Media Contact:
Robbin Lynn
Marketing Communications Manager
+1 858.768.3673

Chris Fallon
Finn Partners for Entropic Communications